Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That’s because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand’s message about what it wants to sell them.In...
|Title||:||Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience|
Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Reviews
This has a lot of great ideas for driving customer engagement through content.
If you seriously are considering a content marketing strategy or already have one that isn't exactly working then you MUST read this book today! Its an easy read and chock full of examples to help you out. Don't forget to print out or hang up the appendix for reference next time you outline content!
Did I miss something? the author says start with a story but doesn't start with her own.
I wanted to learn how to create better, more engaging content like they said this book would help me do. Not be told (emphasis on the 'telling' over 'showing') for 100 or so pages why storytelling works. I mean, unless you're completely oblivious to content marketing (in which case, are you marketing under a rock?), this is a waste of time.
Also, the author told a lot of her own stories but couldn't get me to care about them. Very unoriginal and uninteresting.. and very ironic.